The internet never sleeps and there is always a risk that one of your employees or colleagues may not be on brand or on message. Their posts or tweets could diverge from the voice your company is trying to project online and could possibly expose you to a viral backlash from clients, customers or employees.
Tuesday, 31 May 2016 by DSMLF
Journeys are becoming central to the online customer experience of a brand. So how can brands best shape the journeys customers take? How can they lead customers rather than follow them along paths? Innovation in ad technology has historically focused on solving the needs of advertisers and publishers. But what happens if ad blocking technologies
AirBnb – one of the world’s most innovative online companies, talks with members of the Digital & Social Media Leadership Forum. Following on from the ‘Digital & Social Content Strategies’ meeting in February (hosted by Telegraph Media Group), you are invited to join this DSMLF follow up meeting where you can discover first-hand how AirBnB
The World Economic Forum forecasts that one trillion sensors will be connected to the internet by 2022 and more than 50% of internet traffic will be delivered to homes for appliances and devices by 2024. Literally anything could be connected to the internet which will enable greater communication and new data-driven services based on increased
Robotics is beginning to influence many jobs, from manufacturing to agriculture, and retail to services. According to the International Federation of Robotics, the world now includes 1.1 million working robots, and machines account for 80% of the work in manufacturing a car.